Artist, Author, Journalist &
Your Favorite Consultant’s Favorite Consultant.
Tony Torres is an author, journalist, public speaker, screenwriter, and creative strategist. His work examines how brands, politicians, corporations, and media use psychology, storytelling, and persuasion to influence behavior.
Public Speaking
Tony Torres is available for conferences, universities, schools, corporate events, panels, workshops, and professional organizations.
Speaking topics include dark marketing, consumer psychology, persuasion, branding, media literacy, creativity, entrepreneurship, and public speaking.
Media and Interviews
Tony is available for podcasts, television, radio, documentaries, articles, panels, live-streams, and other media appearances.
He provides commentary on marketing, branding, persuasion, consumer behavior, media, business, creativity, and cultural trends.
Coaching
Tony Torres provides public speaking coaching, presentation training, leadership communication coaching, interview preparation, creative performance coaching, and team-building workshops.
Coaching is available for individuals, executives, professionals, performers, organizations, schools, and corporate teams. Sessions are designed to improve confidence, clarity, audience engagement, collaboration, and communication under pressure.
Dark Marketing
Dark Marketing: How Brands, Politicians, and Corporations Use Psychological Manipulation to Control, Influence and Persuade explores the tactics used to shape consumer behavior, political loyalty, brand identity, and public opinion.
Latest Articles and Commentary
Read Tony Torres’ articles about marketing, persuasion, branding, business, media, consumer psychology, culture, and creative strategy.
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Olestra and WOW! Chips: A Dark Marketing Case Study in Fat-Free Panic, Scientific Loopholes, and the Snack Food That Outsourced the Consequences
Olestra and WOW! Chips promised Americans they could keep the crunch, lose the fat, and outsource the consequences to food science. This Lessons in Dark Marketing case study examines how 1990s low-fat panic, familiar snack brands, scientific authority, and guilt-free packaging turned a synthetic fat substitute into a national experiment in nutritional loopholes and digestive…
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Musical.ly: A Dark Marketing Case Study in Borrowed Pop Stardom, Fifteen-Second Fame, and the App That Turned Attention Into an Audition
Musical.ly turned the ordinary bedroom into a miniature stage, where borrowed pop songs, short-form performance, likes, followers, and repetition made attention feel constantly within reach. This case study examines how the app transformed self-expression into an always-on audition and helped build the behavioral blueprint for the short-form social media economy that followed.
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Go-Gurt: A Dark Marketing Case Study in Spoonless Rebellion, Kid Autonomy, and Turning Yogurt Into a Toy
Go-Gurt turned yogurt into a portable toy, selling parents convenience while selling kids autonomy, novelty, and rebellion against the spoon. The tube did not just change how yogurt was packaged because it changed where, when, and why children wanted to eat it.
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